Whether you’re a retailer or a vendor, everyone wins with our retail guides.
Shopping starts at home.
We’ve combined vivid imagery with the staying power of a tangible catalog format to help consumers shop with greater intent and focus. Retailers sell more of their vendors products, and vendors gain increased demand and efficient brand awareness.
These engaging direct-to-consumer shopping guides are sent straight to a customers’ mailbox, conveniently ready to be marked up and dog-eared, all from the comfort of their living room sofa.
For brands, our retail guides spark new ideas.
1. It conveys your branding and reasons to buy.
Our proven design tells your brand story with fresh, descriptive writing, and methodical product presentation that is benefit laden. Your brand is enhanced with carefully-constructed messages and detailed reasons why to buy, that drives business to your specialty retailers.
2. It’s targeted, long-lasting, and versatile.
The Guide helps reach well beyond magazine subscribers. Your message reaches the much larger population of retailers’ customer lists, and to targeted demographic rental lists. Results show strong performance well after 16 weeks post distribution.
3. Enhances your relationship with retailers.
When sales are up at specialty retail, everyone wins. Our B2B2C model of brand awareness and in-store shopping means that local retailers are buying more of your products, because consumers are buying more of your products at their retail location.
For retailers, our retail guides inspire shopping.
1. It positions you as the expert.
Our guides position your specialty retail store as the leading authority to make recommendations on purchasing decisions. Through specially-crafted content that’s informative and detailed your expertise is demonstrated on every page.
2. When customers know more, they buy more.
Instructive product descriptions educate your customers to appreciate the value of your products and services. Useful tips throughout the guide inform and encourage them to visit your store.
3. Long shelf life.
Our guides are visually-stunning and chockfull of content that inspires your customers to take action, so they stay on kitchen tables and living room sofas for up to 16-weeks.